Mar 7 2017 Blog Candidates & Causes How Political Digital Advertising Lessons of 2016 Applies to 2017 In consumer advertising, incremental gains count for something. But in political advertising? It’s ...Read More
Mar 7 2017 Blog Candidates & Causes How Political Digital Advertising Lessons of 2016 Applies to 2017 In consumer advertising, incremental gains count for something. But in political advertising? It’s a zero-sum game. You ...Read More
Jan 26 2017 Blog Candidates & Causes Centro’s Political Arm Saw 80% Success Rates In 2016 Cycle “Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The ...Read More
Jan 26 2017 Blog Candidates & Causes 80% of Centro’s Political Advertising Clients for 2016 U.S. Elections Had Winning Outcomes Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible ...Read More
Jul 28 2016 Blog Candidates & Causes No Matter Who Takes the Election, Mobile Wins Big in 2016 “If you’re wondering how deeply mobile technology has permeated American culture, look no further than the 2016 ...Read More
May 9 2016 Blog Candidates & Causes Five Answers with Grace Briscoe, Centro Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. ...Read More
Apr 6 2016 Blog Candidates & Causes Political Digital Digest: The Safety Issue It’s clear that 2016 will be a breakthrough year for programmatic advertising in politics. In fact, just this week, ...Read More
Mar 31 2016 Blog Candidates & Causes Group finds campaign ads on ISIL-inspired videos “Grace Briscoe (Centro) said her company maintains its own list of sites where advertising is both effective and safe. ...Read More
Mar 29 2016 Blog Candidates & Causes Why The Open Exchange Isn’t Always Ideal For Political Buyers “Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells ...Read More
Mar 21 2016 Blog Candidates & Causes Centro’s Brand New Brand-Safe Political Ad Offering “Centro, a provider of enterprise-class software for digital advertising, today announced capabilities for political ...Read More
Mar 21 2016 Blog Candidates & Causes Centro Automates Political Ad-Buying at Scale on Brand-Safe News and Information Sites Centro Brand Exchange Accesses U.S Voters on Quality Publishers for National and Statewide Ballots; Centro is Highly Rated for ...Read More
Feb 29 2016 Blog Candidates & Causes Political Digital Digest: February 2016 Back in December, we talked about digital media emerging as a critical strategy for campaign success. Spend is up, usage is up, ...Read More
Jan 29 2016 Blog Candidates & Causes Political Digital Digest: Inside MediaPost’s Marketing Politics Conference Election year is such an incredibly exciting time. In the coming months, campaigns will hit a fever-pitch trying to reach every ...Read More
Jan 5 2016 Blog Candidates & Causes Political Pollsters Are Getting Crushed By Digital Measurement Challenges “Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important ...Read More
