Oct 20 2021 Blog Candidates & Causes How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how ...Read More
Aug 2021 Case Study Candidates & Causes Driving Worldwide Social Media Engagement for a Not-For-Profit Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the ...Read More
Apr 14 2021 Blog Candidates & Causes U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending Grace Briscoe is SVP of Candidates and Causes at Centro The 2020 U.S. elections were the most unique of our generation — ...Read More
Mar 17 2021 Blog Candidates & Causes Digital Strategies for Nonprofit Marketers It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend ...Read More
Sep 23 2020 Blog Candidates & Causes Election Advertising 2020: Impacts by Format and Channel In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political ...Read More
Sep 14 2020 Blog Candidates & Causes Election Advertising 2020: Countdown to November 3rd The 2020 election season will be anything but typical. Here, our C&C team shares how advertisers can leverage the timeline to ...Read More
Sep 10 2020 Blog Candidates & Causes Election Advertising 2020: Landscape Overview Centro’s Candidates and Causes team has been at the forefront of political advertising in digital media since 2006. In our ...Read More
Aug 31 2020 Blog Candidates & Causes Digital Media Insights in Political Marketing—2020 Elections Edition Centro surveyed over 60 political marketing agencies and organizations to gather insights on the digital marketing landscape. Read More
Jul 2020 Podcast Episode 15 Candidates & Causes Create Cause-Based Campaigns Jordan Ruden and Amanda Pyron In this episode, Noor speaks with Jordan Ruden of Craft & Commerce and Amanda Pyron of The Network to learn how organizations ...Read More
Mar 11 2020 Blog Candidates & Causes How Centro Drives Political Campaigns One guarantee with the U.S. elections in 2020 is that history won’t repeat itself—at least, not when it comes to digital ...Read More
Jun 3 2019 Blog Candidates & Causes Will 2018 U.S. Mid-Term Ad Tech MVPs Deliver in 2020 Politics? Opening day for Major League Baseball came early this year, and similarly the 2020 election cycle has kicked off earlier than ...Read More
Oct 24 2018 Blog Candidates & Causes Get Out the Vote by Making Election Day a National Holiday To even the most casual observer, it’s obvious we are living in unparalleled and unprecedented political times. And, ...Read More
Jun 13 2018 Blog Candidates & Causes The Digital Media Trends Political Marketers are Watching in 2018 The November midterm election may seem far away, but political operatives and marketers have been gearing up for this ...Read More
