Aug 29 2022 Blog Candidates & Causes Ask an Expert: Advertising and the 2022 US Midterm Elections Get all the latest on the factors, trends, and projections shaping the political ad world heading into ...Read More
Jul 27 2022 Blog Candidates & Causes Impact of the 2022 Midterm Elections on the US Advertising Landscape Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand ...Read More
Jul 19 2022 Blog Candidates & Causes Three Things to Know About Midterm Advertising in 2022 To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.Read More
Jun 29 2022 Blog Candidates & Causes Targeted Political Advertising in 2022: Challenges and Opportunities Learn about the challenges to targeted political marketing in 2022, as well as some new targeting opportunities for political ...Read More
Oct 20 2021 Blog Candidates & Causes How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift ...Read More
Aug 2021 Case Study Candidates & Causes Driving Worldwide Social Media Engagement for a Not-For-Profit Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the ...Read More
Apr 14 2021 Blog Candidates & Causes U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending Grace Briscoe is SVP of Candidates and Causes at Centro The 2020 U.S. elections were the most unique of our generation — ...Read More
Mar 17 2021 Blog Candidates & Causes Digital Strategies for Nonprofit Marketers It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend ...Read More
Sep 23 2020 Blog Candidates & Causes Election Advertising 2020: Impacts by Format and Channel In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political ...Read More
Sep 14 2020 Blog Candidates & Causes Election Advertising 2020: Countdown to November 3rd The 2020 election season will be anything but typical. Here, our C&C team shares how advertisers can leverage the timeline to ...Read More
Sep 10 2020 Blog Candidates & Causes Election Advertising 2020: Landscape Overview Centro’s Candidates and Causes team has been at the forefront of political advertising in digital media since 2006. In our ...Read More
Aug 31 2020 Blog Candidates & Causes Digital Media Insights in Political Marketing—2020 Elections Edition Centro surveyed over 60 political marketing agencies and organizations to gather insights on the digital marketing landscape. Read More
Jul 2020 Podcast Episode 15 Candidates & Causes Create Cause-Based Campaigns Jordan Ruden and Amanda Pyron In this episode, Noor speaks with Jordan Ruden of Craft & Commerce and Amanda Pyron of The Network to learn how organizations ...Read More
