Aug 2 2021 Blog B2B Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B ...Read More
May 4 2021 Blog B2B DIAL: Digital Innovations Awesome List (May 2021) We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!Read More
May 2021 Case Study B2B How Basis Helped Fathom Retain and Grow Digital Business Read how Fathom leveraged Basis Technologies' DSP to unite automation with holistic media management and drive real impact for ...Read More
Mar 2021 Infographic B2B B2B Advertising Spend Trends in 2021 Learn more about the digital shift in ad spending from the second half of 2019 - 2020, which solutions inform decision-making, ...Read More
Dec 2020 Case Study B2B How Basis Became the Foundation of Innovative Ad Agency Subset Media Discover how Basis Technologies' automated media buying platform unlocked the pathway to peak performance for digital agency ...Read More
Oct 9 2020 Blog B2B B2B Companies: Use Retargeting to Find New Clients Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly effective way ...Read More
Sep 30 2020 Blog Health & Pharma Centro and Adstra’s Cookieless Solution for Advertisers to Reach Audiences Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...Read More
Sep 29 2020 Blog B2B Basis by Centro is a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is one of ...Read More
Jun 24 2020 Webinar B2B Breakthrough 2020: Creating Experiences In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests ...Read More
Jan 21 2020 Blog B2B The Value of Account-based Marketing for B2B Demand Generation We dissect how an account-based marketing approach can help advertisers target the right personas and distribute to the right ...Read More
Feb 14 2019 Blog B2B How to Use Social Media to Drive Conversions Social media is a powerful tool to build brand awareness and boost engagement. But how can social media drive conversions? Click ...Read More
Feb 12 2019 Blog B2B Why is My PPC Performance Bad? Part II: How to Identify Poorly Performing Dimensions Are dimensions dragging down your PPC performance? This handy guide identifies failing dimensions and determines next steps.Read More
Feb 7 2019 Blog B2B How to Calculate CPC: A Guide for Digital Advertisers It’s imperative to know how to calculate CPC - and to get it right. Ensure you're getting the biggest bang for your buck with ...Read More
