Dec 19 2022 Blog Travel & Tourism Creating Personalized Customer Experiences with Advertising Automation Explore how you can leverage advertising automation to create real connections with audiences by meeting ...Read More
Dec 5 2022 Trends B2B 2023 Trends for B2B Marketers An omnichannel presence, continual innovation, and tech tuned for efficiency—here's what B2B marketers need to thrive in 2023.Read More
Aug 26 2022 Blog Retail & E-commerce Mobile Advertising Trends and Technology Adoption by the Numbers Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.Read More
Jul 2022 Case Study B2B SaaS Company Boosts Brand Awareness with High-Frequency Omnichannel Campaign A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.Read More
May 18 2022 Blog Retail & E-commerce Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.Read More
Aug 2 2021 Blog B2B Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital ...Read More
May 4 2021 Blog B2B DIAL: Digital Innovations Awesome List (May 2021) We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!Read More
May 2021 Case Study B2B How Basis Helped Fathom Retain and Grow Digital Business Read how Fathom leveraged Basis Technologies' DSP to unite automation with holistic media management and drive real impact for ...Read More
Mar 2021 Infographic B2B B2B Advertising Spend Trends in 2021 Learn more about the digital shift in ad spending from the second half of 2019 - 2020, which solutions inform decision-making, ...Read More
Dec 2020 Case Study B2B How Basis Became the Foundation of Innovative Ad Agency Subset Media Discover how Basis Technologies' automated media buying platform unlocked the pathway to peak performance for digital agency ...Read More
Oct 9 2020 Blog B2B B2B Companies: Use Retargeting to Find New Clients Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly effective way ...Read More
Sep 30 2020 Blog Health & Pharma Centro and Adstra’s Cookieless Solution for Advertisers to Reach Audiences Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...Read More
Sep 29 2020 Blog B2B Basis by Centro is a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is one of ...Read More
