Feb 2021 Guide Programmatic Strategy The Programmatic Readiness Guide The path to programmatic may seem daunting, but don’t worry—we broke it down for you. When it comes to programmatic buying, there are typically four different options: Outsourced Managed Services, buying self-service via a tech-based platform, starting on a path-to-self-service, or getting left behind! Don’t be the latter—let someone guide you with outsourced Managed Services or gain full control with a digital buying platform. Otherwise, take the time you need to adjust and identify current and future needs, and start on a path-to-self-service. How do you know which path is right for your team and business? Read our Programmatic Readiness Guide as you assess the ideal solution for your digital buying needs, to help you find out. What you’ll learn: Prepare your organization for digital buying success. Assess programmatic readiness throughout your business, people, process, technology, and future. Review 10 questions to help gauge programmatic advertising readiness. Download the Guide
Feb 7 2023 Blog How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going ...Read More
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More