Oct 2022 Guide Programmatic Identity Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis As the focus on user data collection and sharing persists among regulatory bodies, browser developers, and operating system owners—the deprecation of third-party cookies and other matters related to privacy are inevitable and will continue. Most of the conversations within adtech are focusing solely on the impact of the cookie-based audience targeting for demand-side platforms (DSPs). Download our guide to explore Basis Technologies’ perspective on the loss of third-party cookies and more. What you’ll learn: Basis Technologies’ perspective on the identity crisis. How we got here—technology developers, regulatory bodies, and the impact of the third-party cookie. Innovative solutions for the adtech industry. Download the Guide
Mar 29 2023 Blog Automation vs AI in Digital Advertising We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and ...Read More
Mar 22 2023 Blog US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this ...Read More
Mar 21 2023 Blog Programmatic Advertising 101: What Is Behavioral Targeting? Understand how behavioral targeting works, what benefits it offers, and what it might look like in a ...Read More