Jun 2021 Guide Programmatic Identity Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis As the focus on user data collection and sharing persists among regulatory bodies, browser developers, and operating system owners—the deprecation of third-party cookies and other matters related to privacy are inevitable and will continue. Most of the conversations within ad tech are focusing solely on the impact of the cookie-based audience targeting for demand-side platforms (DSPs). Download our guide to explore Basis Technologies’ perspective on the loss of third-party cookies and more. What you’ll learn: Basis Technologies’ perspective on the identity crisis. How we got here—technology developers, regulatory bodies, and the impact of the third-party cookie. Innovative solutions for the ad tech industry. Download the Guide
Jul 1 2022 Blog Understanding the Basics of Bid Shading We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital ...Read More
Jun 13 2022 Blog 3 Strategies for Retail Marketing During Inflation and Economic Upheaval Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail ...Read More
Jun 10 2022 Blog Everything You Need to Know About Programmatic In-Housing Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, ...Read More