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Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crises

As the focus on user data collection and sharing persists among regulatory bodies, browser developers, and operating system owners—the deprecation of third-party cookies and other matters related to privacy are inevitable and will continue. Most of the conversations within ad tech are focusing solely on the impact of the cookie-based audience targeting for demand-side platforms (DSPs). Download our guide to explore Basis Technologies’ perspective on the loss of third-party cookies and more.

What you’ll learn: 

  • Basis Technologies’ perspective on the identity crisis.
  • How we got here—technology developers, regulatory bodies, and the impact of the third-party cookie.
  • Innovative solutions for the ad tech industry.

Download the Guide