Video

Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the proof.

Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...

New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift opinions on climate change even among highly-skeptical audiences.

Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the previous year.

Video advertising is promotional content that plays before, during, or after streaming content. It can also run as a standalone ...

By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does this mean for advertisers, and why should you think about expanding your digital video ad budget?

The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...