Nov 12 2021 Blog Financial Services 5 Compelling Examples of Financial Services Advertisements (And Why They Work) Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to ...Read More
Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic ...Read More
Oct 20 2021 Blog Candidates & Causes How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift ...Read More
Sep 9 2021 Blog How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going to grow in the years ...Read More
Sep 2021 Case Study Retail & E-commerce Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the ...Read More
Aug 13 2021 Blog Digital Video Advertising Trends By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does ...Read More
Aug 10 2021 Blog Retail & E-commerce Three Strategies for Food and Beverage Marketers to Try in 2021 The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates rising, daily ...Read More
Jul 2021 Case Study NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis ...Read More
Jun 30 2021 Blog Gen Z and the Future of Digital Advertising Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest ...Read More
Jun 24 2021 Blog 5 Examples of Compelling Native Advertising (And Why They Work) We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.Read More
May 2021 Infographic Digital Media Advertising in 2021 Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.Read More
May 2021 Guide The Connected TV Guide Does your digital video strategy reach audiences where they view video? Learn the ins and outs of Connected TV advertising with ...Read More
May 4 2021 Blog Brand Innovators Media Buying Summit 2021 Takeaways At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...Read More
