Aug 31 2022 Blog Video Going Deep on Live Sports Advertising Opportunities See how digital advertisers can effectively reach and connect with sports fans.Read More
Jul 29 2022 Blog Video What is Connected TV Advertising? Here's what you should know about how connected TV advertising works, as well as what the benefits are for digital advertisers.Read More
Jul 27 2022 Blog Candidates & Causes Impact of the 2022 Midterm Elections on the US Advertising Landscape Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand ...Read More
Jul 2022 Case Study B2B SaaS Company Boosts Brand Awareness with High-Frequency Omnichannel Campaign A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.Read More
Jun 6 2022 Blog Video The Ultimate Guide to Direct Response Marketing A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.Read More
Jun 1 2022 Blog Retail & E-commerce What the Heck is Going On with Social Media, and How Does it Affect Advertisers? Let’s take a quick look at the latest from the world of social media and consider what it all means for digital advertisers.Read More
May 18 2022 Blog Retail & E-commerce Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.Read More
Nov 12 2021 Blog Financial Services 5 Compelling Examples of Financial Services Advertisements (And Why They Work) Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to be drab. Here’s the ...Read More
Nov 8 2021 Blog Video Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic ...Read More
Oct 20 2021 Blog Candidates & Causes How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how digital advertising can shift ...Read More
Sep 9 2021 Blog Video How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going to grow in the years ...Read More
Sep 2021 Case Study Retail & E-commerce Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the ...Read More
Aug 13 2021 Blog Video Digital Video Advertising Trends By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does ...Read More
