Nov 18 2021 Blog Restaurant & Dining New Trends in Food and Beverage Advertising Hungry for some knowledge? Here are four trends to watch as you shape the advertising strategy for your ...Read More
Oct 12 2021 Blog What Can Advertisers Do About Misinformation and Hate Speech on Social Media? With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their ...Read More
Sep 9 2021 Blog How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going to grow in the years ...Read More
Aug 2021 Case Study Candidates & Causes Driving Worldwide Social Media Engagement for a Not-For-Profit Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the ...Read More
Aug 2021 Case Study Restaurant & Dining Digital Media Efforts Generates Nearly $800K in Revenue for Quick-Service Restaurant (QSR) A story of how a QSR utilized Basis Technologies for strategy development and activation to drive their digital media efforts ...Read More
Jul 23 2021 Blog What’s the Difference Between Native Advertising and Sponsored Content? What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, and ...Read More
Jul 20 2021 Blog The Pros and Cons of Social Media Advertising Why Paid Social? With more than half the world’s population now using social media, and people spending an average of 2 hours ...Read More
Jul 2021 Case Study Retail & E-commerce An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve ...Read More
Jul 2021 Case Study NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis ...Read More
Jun 30 2021 Blog Gen Z and the Future of Digital Advertising Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest ...Read More
Jun 24 2021 Blog 5 Examples of Compelling Native Advertising (And Why They Work) We explore five of our favorite examples of native advertising from the last year and dissect exactly why they are so effective.Read More
Jun 2021 Case Study CPG A Cohesive Digital Strategy Leads to an Impressive ROAS A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.Read More
Jun 10 2021 Blog What is Social Media Buying? Learn all about what goes into the social media buying process, including the selection of format and platforms.Read More
