Apr 19 2022 Blog Social Media Innovations in Search & Social [April 2022] NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, ...Read More
Mar 30 2022 Blog Social Media Innovations in Search & Social [March 2022] What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all ...Read More
Mar 9 2022 Blog Social Media Omnichannel Advertising Platforms: What They Are and Why You Need One Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.Read More
Feb 23 2022 Blog Social Media Innovations in Search & Social [February 2022] What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all ...Read More
Nov 18 2021 Blog Restaurant & Dining New Trends in Food and Beverage Advertising Hungry for some knowledge? Here are four trends to watch as you shape the advertising strategy for your food and beverage brand.Read More
Oct 12 2021 Blog Social Media What Can Advertisers Do About Misinformation and Hate Speech on Social Media? With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their ...Read More
Sep 9 2021 Blog Video How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going to grow in the years ...Read More
Aug 2021 Case Study Candidates & Causes Driving Worldwide Social Media Engagement for a Not-For-Profit Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the ...Read More
Aug 2021 Case Study Restaurant & Dining Digital Media Efforts Generates Nearly $800K in Revenue for Quick-Service Restaurant (QSR) A story of how a QSR utilized Basis Technologies for strategy development and activation to drive their digital media efforts ...Read More
Jul 23 2021 Blog Social Media What’s the Difference Between Native Advertising and Sponsored Content? What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, and ...Read More
Jul 20 2021 Blog Social Media The Pros and Cons of Social Media Advertising Why Paid Social? With more than half the world’s population now using social media, and people spending an average of 2 hours ...Read More
Jul 2021 Case Study Retail & E-commerce An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve ...Read More
Jul 2021 Case Study Video NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis ...Read More
