Dec 17 2022 Blog Search What is the Difference Between Paid Search and Display Advertising? In the world of digital media, there are many different channels and tactics available to advertisers ...Read More
Dec 5 2022 Trends Travel & Tourism 2023 Trends for Travel & Tourism Marketers As travel regains altitude, we look at why industry marketers should prioritize paid search and invest in loyalty programs.Read More
Nov 9 2022 Blog Video Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed ...Read More
Nov 7 2022 Blog Video TikTok by the Numbers: Stats and Facts for Digital Advertisers Through a collection of stats and facts, we paint a picture of how (and why) TikTok has become social media’s golden child.Read More
Oct 28 2022 Blog Social Media Search and Social Innovations List [October 2022] The deal with BeReal, Google Search announcements, and more feature in this month's list of search and social news, trends, and ...Read More
Aug 19 2022 Blog Social Media Innovations in Search and Social [August 2022] News from Microsoft, Instagram, Snapchat and more feature in this month's list of search and social news, trends, and resources.Read More
Aug 16 2022 Blog Social Media Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and ...Read More
Jul 27 2022 Blog Candidates & Causes Impact of the 2022 Midterm Elections on the US Advertising Landscape Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand ...Read More
Jul 22 2022 Blog Social Media Innovations in Search and Social [July 2022] Gen Z search habits, new Pinterest retail features, and more feature in this month's list of search and social news, trends, and ...Read More
Jul 2022 Case Study Health & Pharma Health Preventative Company Reaches New Brand Awareness Milestone A story of how a preventative healthcare company utilized Basis to increase brand awareness among target audiences.Read More
Jun 28 2022 Blog Social Media Innovations in Search and Social [June 2022] Google Marketing Live, Reddit best practices, and more feature in this month's list of search and social news, trends, and ...Read More
Jun 6 2022 Blog Video The Ultimate Guide to Direct Response Marketing A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.Read More
Apr 19 2022 Blog Social Media Innovations in Search & Social [April 2022] NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, trends, and resources.Read More
