May 20 2022 Blog Social Media Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation ...Read More
Apr 19 2022 Blog Social Media Innovations in Search & Social [April 2022] NFTs on Instagram, TikTok search ads, and more feature in this month's list of search and social news, trends, and resources.Read More
Mar 30 2022 Blog Social Media Innovations in Search & Social [March 2022] What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all ...Read More
Mar 9 2022 Blog Social Media Omnichannel Advertising Platforms: What They Are and Why You Need One Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.Read More
Feb 23 2022 Blog Social Media Innovations in Search & Social [February 2022] What's new in the realms of paid search and social media? Basis' Senior Vice President of Paid Search and Social has compiled all ...Read More
Nov 8 2021 Blog Video Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic ...Read More
Aug 2021 Case Study Search Reaching People When it Matters Most to Drive Donations Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly ...Read More
Jul 29 2021 Blog Search The Pitfalls of Stitching Data Together Manually From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for ...Read More
Jul 23 2021 Blog Social Media What’s the Difference Between Native Advertising and Sponsored Content? What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, and ...Read More
Jul 2021 Case Study Video NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis ...Read More
Jun 2021 Case Study CPG A Cohesive Digital Strategy Leads to an Impressive ROAS A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.Read More
Jun 4 2021 Blog Social Media 7 Tips for Creating an Effective KPI Report We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.Read More
May 20 2021 Blog Social Media Prep Your DSP, Social, and Search Campaigns for iOS 14 and Third-Party Cookie Loss Here's everything you can do to prepare your DSP, Social, and Search Campaigns for the loss of third-party cookies.Read More
