Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released ...Read More
Aug 2021 Case Study Reaching People When it Matters Most to Drive Donations Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly ...Read More
Jul 29 2021 Blog The Pitfalls of Stitching Data Together Manually From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for ...Read More
Jul 23 2021 Blog What’s the Difference Between Native Advertising and Sponsored Content? What is Native Advertising? Native advertising is a type of paid advertisement that is designed to match the look, feel, and ...Read More
Jul 2021 Case Study NRG Energy Exceeds Cost Per Lead Benchmarks by 40% with Basis When NRG Energy was looking for a new agency to level-up their digital media efforts, only one satisfied all requirements—Basis ...Read More
Jun 2021 Case Study CPG A Cohesive Digital Strategy Leads to an Impressive ROAS A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.Read More
Jun 4 2021 Blog 7 Tips for Creating an Effective KPI Report We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.Read More
May 20 2021 Blog Prep Your DSP, Social, and Search Campaigns for iOS 14 and Third-Party Cookie Loss Here's everything you can do to prepare your DSP, Social, and Search Campaigns for the loss of third-party cookies.Read More
Mar 2021 Infographic B2B B2B Advertising Spend Trends in 2021 Learn more about the digital shift in ad spending from the second half of 2019 - 2020, which solutions inform decision-making, ...Read More
Mar 17 2021 Blog Candidates & Causes Digital Strategies for Nonprofit Marketers It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend ...Read More
Mar 16 2021 Blog Travel & Tourism Digital Strategies for Outdoor Industry Marketers With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become ...Read More
Mar 2021 Case Study Search Optics is Raising the Bar with Basis Marketing agency Search Optics leveraged Basis to enhance and refine the digital media campaigns of their client portfolio. Learn ...Read More
Mar 2021 Infographic Restaurant & Dining Quick-Service Restaurant Advertising Spend Trends in 2021 Download this infographic to read up on the latest technology preferences and conveniences currently in demand by restaurant ...Read More
