Aug 10 2021 Blog Retail & E-commerce Three Strategies for Food and Beverage Marketers to Try in 2021 The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with ...Read More
Aug 2 2021 Blog B2B Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital ...Read More
Jul 8 2021 Blog Dynamic Creative Optimization: What is DCO & How Does It Work? Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.Read More
Jun 2021 Podcast Episode 22 Test Cookieless Targeting…Now! Angelina Eng Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers ...Read More
Jun 2021 Case Study CPG A Cohesive Digital Strategy Leads to an Impressive ROAS A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.Read More
Apr 28 2021 Blog The Death of Third-Party Cookies: How We Got Here Take a look at some of the privacy-focused steps that tech companies and government bodies have taken over the past several ...Read More
Mar 2021 Podcast Episode 20 Considering Cookie Loss & Privacy Law Pedro Pavón In this episode, Pavón shares his views on consumer privacy laws and how advertisers should be planning for a cookieless future.Read More
Feb 11 2021 Blog How to Use Retargeting on Facebook and Instagram Retargeting is such a powerful advertising tactic that you’ve probably already experienced it multiple times today. You’re ...Read More
Oct 20 2020 Blog Targeted Mobile Advertising Tactics Mobile advertising is no longer just beneficial—it’s imperative! Advertisers know that mobile ads are one of the most ...Read More
Oct 9 2020 Blog B2B B2B Companies: Use Retargeting to Find New Clients Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly effective way ...Read More
Oct 8 2020 Blog How to Create Effective Retargeting Ads When people ask me what I do, my go-to response is usually “digital advertising.” If that leaves a question mark, I ...Read More
Sep 30 2020 Webinar The Future of Targeting: Contextual, Semantic, and Cookies In this webinar, Mario Diez of Peer39 discusses the current state of the targeting market, as well as where it's headed in years ...Read More
May 18 2020 Blog Programmatic Advertising 101: Retargeting Ads As a media planner, several targeting tactics are available to you for every digital campaign you’re working on. Every ...Read More
