Jan 23 2023 Blog Retargeting Programmatic 101: What is Retargeting and How Does it Work? What is retargeting? Why is it so crucial? How can you retarget without cookies? Answers to all those ...Read More
Dec 19 2022 Blog Travel & Tourism Creating Personalized Customer Experiences with Advertising Automation Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.Read More
Dec 12 2022 Blog Video Our Favorite Blog Posts from 2022 With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the ...Read More
Dec 5 2022 Trends Automotive 2023 Trends for Automotive Marketers For automotive marketers strategizing for a successful 2023, creating awareness of their EV story will be key. Learn why.Read More
Dec 5 2022 Trends Education 2023 Trends for Education Marketers From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.Read More
Dec 5 2022 Trends Cannabis 2023 Trends for Cannabis Marketers With cannabis players enjoying greater market opportunities, robust data management is core to future success. Learn more.Read More
Dec 5 2022 Trends Retail & E-commerce 2023 Trends for Retail & E-commerce Marketers Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in ...Read More
Aug 16 2022 Blog Social Media Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and ...Read More
Jul 27 2022 Blog Candidates & Causes Impact of the 2022 Midterm Elections on the US Advertising Landscape Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand ...Read More
Jan 27 2022 Blog Retargeting On the Topic of Google Topics Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are ...Read More
Aug 10 2021 Blog Retail & E-commerce Three Strategies for Food and Beverage Marketers to Try in 2021 The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates rising, daily ...Read More
Aug 2 2021 Blog B2B Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital ...Read More
Jul 8 2021 Blog Retargeting Dynamic Creative Optimization: What is DCO & How Does It Work? Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.Read More
