Aug 16 2022 Blog Social Media Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation ...Read More
Jul 27 2022 Blog Candidates & Causes Impact of the 2022 Midterm Elections on the US Advertising Landscape Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand ...Read More
May 9 2022 Blog Travel & Tourism Creating Personalized Customer Experiences with Advertising Automation Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.Read More
Jan 27 2022 Blog Retargeting On the Topic of Google Topics Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are ...Read More
Aug 10 2021 Blog Retail & E-commerce Three Strategies for Food and Beverage Marketers to Try in 2021 The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates rising, daily ...Read More
Aug 2 2021 Blog B2B Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital ...Read More
Jul 8 2021 Blog Retargeting Dynamic Creative Optimization: What is DCO & How Does It Work? Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.Read More
Jun 2021 Podcast Episode 23 Retargeting Test Cookieless Targeting…Now! Angelina Eng Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers ...Read More
Jun 2021 Case Study CPG A Cohesive Digital Strategy Leads to an Impressive ROAS A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy—enter Basis Technologies.Read More
Apr 28 2021 Blog Retargeting The Death of Third-Party Cookies: How We Got Here Take a look at some of the privacy-focused steps that tech companies and government bodies have taken over the past several ...Read More
Mar 2021 Podcast Episode 20 Retargeting Considering Cookie Loss & Privacy Law Pedro Pavón In this episode, Pavón shares his views on consumer privacy laws and how advertisers should be planning for a cookieless future.Read More
Feb 11 2021 Blog Social Media How to Use Retargeting on Facebook and Instagram Retargeting is such a powerful advertising tactic that you’ve probably already experienced it multiple times today. You’re ...Read More
Oct 20 2020 Blog Retargeting Targeted Mobile Advertising Tactics Mobile advertising is no longer just beneficial—it’s imperative! Advertisers know that mobile ads are one of the most ...Read More
