Jan 27 2023 Blog Programmatic The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Programmatic Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More
Jan 24 2023 Blog Programmatic Everything You Need to Know About Programmatic Guaranteed What is programmatic guaranteed? How does it differ from other buying methods? And most importantly, what benefits does it offer? ...Read More
Jan 23 2023 Blog Retargeting Programmatic 101: What is Retargeting and How Does it Work? What is retargeting? Why is it so crucial? How can you retarget without cookies? Answers to all those questions, and more, here.Read More
Jan 19 2023 Blog Health & Pharma Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.Read More
Jan 11 2023 Trends Candidates & Causes 2023 Trends for Candidates & Causes Marketers As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.Read More
Jan 10 2023 Blog Education How Higher Education Marketers Can Adjust to the New Normal Where higher education once relied upon in-person facilities and offerings, they must now find ways to advertise their services ...Read More
Jan 4 2023 Blog Programmatic Programmatic Advertising Trends to Know for 2023 We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.Read More
Dec 22 2022 Blog Social Media Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023) These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in ...Read More
Dec 19 2022 Blog Travel & Tourism Creating Personalized Customer Experiences with Advertising Automation Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.Read More
Dec 16 2022 Blog Candidates & Causes Your Favorite Blog Posts from This Year From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers ...Read More
Dec 12 2022 Blog Video Our Favorite Blog Posts from 2022 With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the ...Read More
Dec 6 2022 Blog Programmatic Programmatic 101: How Does Contextual Targeting Work? Learn what contextual targeting is, how it works, and what benefits it offers to digital marketing campaigns.Read More
