Sep 13 2022 Blog Programmatic What’s on the Horizon in Programmatic Advertising? From the growth of video to the rising popularity of PMPs—discover the latest trends behind ...Read More
Sep 12 2022 Blog Programmatic Ask an Expert: What is Ad Fraud? An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.Read More
Sep 9 2022 Blog Programmatic Programmatic 101: The Four “Don’ts” of Programmatic Advertising Learn about four of the most common programmatic advertising mistakes—and how digital marketers can avoid them.Read More
Aug 2022 Guide Programmatic The Programmatic In-Housing Readiness Quiz Interested in in-housing some (or all) of your programmatic advertising? Check out this handy quiz to see where you fall on the ...Read More
Aug 29 2022 Blog Candidates & Causes Ask an Expert: Advertising and the 2022 US Midterm Elections Get all the latest on the factors, trends, and projections shaping the political ad world heading into the 2022 US midterm ...Read More
Aug 16 2022 Blog Social Media Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and ...Read More
Aug 3 2022 Blog Programmatic Programmatic 101: What is Advertising Automation? What is advertising automation, what benefits does it offer, and what does it look like in practice? Read this to find out.Read More
Aug 2022 Case Study Social Media Telecommunications Company Connects with Bilingual Hispanic Customers, Boosts Awareness and App Installs A telecommunications company was looking for an expert partner to help expand their reach—enter Basis Technologies.Read More
Jul 27 2022 Blog Candidates & Causes Impact of the 2022 Midterm Elections on the US Advertising Landscape Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand ...Read More
Aug 31 2022 Webinar Programmatic Programmatic Advertising: The Automation that’s Dominating Digital Join this webinar to learn all about the current state of programmatic and its place in the future of digital advertising.Read More
Jul 26 2022 Blog Programmatic Programmatic Advertising 101: What is a DSP? Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to ...Read More
Jul 19 2022 Blog Candidates & Causes Three Things to Know About Midterm Advertising in 2022 To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.Read More
Jul 2022 Case Study Health & Pharma Health Preventative Company Reaches New Brand Awareness Milestone A story of how a preventative healthcare company utilized Basis to increase brand awareness among target audiences.Read More
