May 20 2022 Blog Social Media Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation ...Read More
May 9 2022 Blog Travel & Tourism Creating Personalized Customer Experiences with Advertising Automation Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.Read More
Apr 15 2022 Blog Programmatic What is Responsible Advertising? Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your ...Read More
Apr 13 2022 Blog Retail & E-commerce Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of green ...Read More
Apr 11 2022 Blog Programmatic Programmatic In-Housing: The Considerations You Need to Make Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.Read More
Apr 5 2022 Blog Programmatic Programmatic 101: The Rise of the Private Marketplace (PMP) Learn when to use PMPs, and why programmatic marketers are spending more on PMPs than in the open exchange.Read More
Mar 2022 Guide Programmatic Meeting the Moment with Advertising Automation In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying ...Read More
Mar 30 2022 Webinar Programmatic Empowering Responsible Advertising Tune in to learn why marketers should care about misinformation online, and what tools they can use to ensure brand safety in ...Read More
Mar 9 2022 Blog Social Media Omnichannel Advertising Platforms: What They Are and Why You Need One Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.Read More
Mar 8 2022 Blog Programmatic Programmatic 101: The Evolution of Bidding Strategies Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid ...Read More
Mar 3 2022 Blog Education How Higher Education Marketers Can Adjust to the New Normal Where higher education once relied upon in-person facilities and offerings, they must now find ways to advertise their services ...Read More
Mar 1 2022 Blog Programmatic Why Bid Shading Should Be Part of Your Programmatic Strategy Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.Read More
Feb 10 2022 Blog Programmatic Programmatic Advertising in 2022: 7 Trends to Know From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.Read More
