Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released ...Read More
Oct 19 2021 Blog Automation vs AI The terms “AI” and “automation” are often used interchangeably, but in order to make smart decisions about how to invest ...Read More
Sep 10 2021 Blog The Keys to Bringing Programmatic Advertising In-House A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...Read More
Sep 9 2021 Blog How to Create Effective Digital Video Ads US adults spend nearly two-and-a-half hours per day viewing digital video, and that number is only going to grow in the years ...Read More
Aug 26 2021 Blog Cannabis 5 Considerations for Cannabis Advertising We put together a list of our top 5 considerations for effective cannabis advertising that any brand can use to build their ...Read More
Aug 10 2021 Blog Retail & E-commerce Three Strategies for Food and Beverage Marketers to Try in 2021 The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates rising, daily ...Read More
Aug 2 2021 Blog B2B Adweek NexTech: A Conversation on In-Housing with Arturo Pena, VP of Global Marketing at Cognizant Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital ...Read More
Jul 29 2021 Blog The Pitfalls of Stitching Data Together Manually From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for ...Read More
Jul 2021 Case Study Retail & E-commerce An Athletic Apparel Brand Increases Sales by Expanding its Digital Media Reach For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve ...Read More
Jul 8 2021 Blog Dynamic Creative Optimization: What is DCO & How Does It Work? Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.Read More
Jul 2021 Case Study Retail & E-commerce Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300% Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve ...Read More
Jun 24 2021 Blog 5 Recommendations on How Marketers Can Succeed in a Privacy-First Future As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to ...Read More
Jun 24 2021 Blog Centro on Google’s Plan to Delay Third-Party Cookie Blocking Today, news broke that Google has delayed the release of third-party cookie-blocking in Chrome until late 2023. Here's our take.Read More
