Dec 5 2022 Trends Restaurant & Dining 2023 Trends for Restaurant & Dining Marketers In the face of rising costs, just how can restaurant and dining marketers deliver growth? Here are three ...Read More
Dec 5 2022 Trends Retail & E-commerce 2023 Trends for Retail & E-commerce Marketers Social commerce. Capturing and leveraging first-party data. Augmented reality. There's a lot in store for retail marketers in ...Read More
Nov 7 2022 Blog Video TikTok by the Numbers: Stats and Facts for Digital Advertisers Through a collection of stats and facts, we paint a picture of how (and why) TikTok has become social media’s golden child.Read More
Sep 28 2022 Blog Financial Services How Financial Services Advertisers Can Reach Gen Z and Millennials We break down four strategies FinServ advertisers can adopt to reach and engage the much sought-after younger generations.Read More
Aug 26 2022 Blog Retail & E-commerce Mobile Advertising Trends and Technology Adoption by the Numbers Mobile ad spending is soaring. Mobile gaming is exploding. Mcommerce is evolving. Discover the numbers behind these trends here.Read More
May 18 2022 Blog Retail & E-commerce Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.Read More
Jul 2021 Case Study Retail & E-commerce Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300% Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve ...Read More
Jun 2021 Podcast Episode 23 Retargeting Test Cookieless Targeting…Now! Angelina Eng Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers ...Read More
Apr 27 2021 Blog Video What is Digital Out of Home Advertising? Digital out of home advertising (or DOOH advertising) is a unique and agile way to reach consumers. Find out what it is and why ...Read More
Apr 14 2021 Blog Candidates & Causes U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending Grace Briscoe is SVP of Candidates and Causes at Centro The 2020 U.S. elections were the most unique of our generation — ...Read More
Apr 2021 Infographic Retail & E-commerce Retail Advertising Spend Trends in 2021 Download this infographic to gain insight into the U.S. ad spend outlook and learn what's driving these digital purchases. Read More
Apr 6 2021 Blog Video DIAL: Digital Innovations Awesome List (April 2021) We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!Read More
Apr 2021 Case Study Cannabis PAX Uses Basis DSP to Lower Cost Per Acquisition and Engage New Audiences Cannabis vaporizer brand PAX teamed up with Basis Technologies to drive improvement across multiple performance-related goals. ...Read More
