Dec 17 2022 Blog Search What is the Difference Between Paid Search and Display Advertising? In the world of digital media, there are many different channels and tactics available to advertisers ...Read More
Sep 13 2022 Blog Programmatic What’s on the Horizon in Programmatic Advertising? From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.Read More
Aug 16 2022 Blog Social Media Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and ...Read More
Aug 2022 Case Study Social Media Telecommunications Company Connects with Bilingual Hispanic Customers, Boosts Awareness and App Installs A telecommunications company was looking for an expert partner to help expand their reach—enter Basis Technologies.Read More
Jul 27 2022 Blog Candidates & Causes Impact of the 2022 Midterm Elections on the US Advertising Landscape Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand ...Read More
Jul 2022 Case Study B2B SaaS Company Boosts Brand Awareness with High-Frequency Omnichannel Campaign A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.Read More
Jun 2022 Case Study Cannabis Cannabis Retailer Reaches Unprecedented ROAS with Basis DSP Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.Read More
Jun 6 2022 Blog Video The Ultimate Guide to Direct Response Marketing A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.Read More
Mar 9 2022 Blog Social Media Omnichannel Advertising Platforms: What They Are and Why You Need One Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.Read More
Jan 27 2022 Blog Retargeting On the Topic of Google Topics Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are ...Read More
Nov 8 2021 Blog Video Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic ...Read More
Aug 10 2021 Blog Retail & E-commerce Three Strategies for Food and Beverage Marketers to Try in 2021 The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates rising, daily ...Read More
Jul 8 2021 Blog Retargeting Dynamic Creative Optimization: What is DCO & How Does It Work? Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.Read More
