May 20 2022 Blog Social Media Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation ...Read More
Mar 9 2022 Blog Social Media Omnichannel Advertising Platforms: What They Are and Why You Need One Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.Read More
Jan 27 2022 Blog Retargeting On the Topic of Google Topics Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are ...Read More
Nov 8 2021 Blog Video Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic ...Read More
Aug 10 2021 Blog Retail & E-commerce Three Strategies for Food and Beverage Marketers to Try in 2021 The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates rising, daily ...Read More
Jul 8 2021 Blog Retargeting Dynamic Creative Optimization: What is DCO & How Does It Work? Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.Read More
Apr 27 2021 Blog Video What is Digital Out of Home Advertising? Digital out of home advertising (or DOOH advertising) is a unique and agile way to reach consumers. Find out what it is and why ...Read More
Apr 2021 Case Study Cannabis PAX Uses Basis DSP to Lower Cost Per Acquisition and Engage New Audiences Cannabis vaporizer brand PAX teamed up with Basis Technologies to drive improvement across multiple performance-related goals. ...Read More
May 26 2021 Webinar Cannabis Vertical Viewpoint: Conquering Challenges as a Cannabis Brand Nearly every business was hit hard during the pandemic, and for cannabis brands, this was no exception. How have the most ...Read More
May 12 2021 Webinar Financial Services Vertical Viewpoint: Conquering Challenges as a Finance Brand Nearly every business was hit hard during the pandemic, and for finance brands, this was no exception. How have the most ...Read More
Apr 28 2021 Webinar Health & Pharma Vertical Viewpoint: Conquering Challenges as a Healthcare Brand Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most ...Read More
Apr 14 2021 Webinar Retail & E-commerce Vertical Viewpoint: Conquering Challenges as a Retail Brand Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most ...Read More
Mar 2021 Infographic B2B B2B Advertising Spend Trends in 2021 Learn more about the digital shift in ad spending from the second half of 2019 - 2020, which solutions inform decision-making, ...Read More
