Sep 24 2020 Blog Connected TV Top 4 Benefits of Connected TV Advertising Meet Connected TV Advertising Chances are, you’ve heard the terms “cord-cutter,” ...Read More
Sep 24 2020 Blog Connected TV Top 4 Benefits of Connected TV Advertising Meet Connected TV Advertising Chances are, you’ve heard the terms “cord-cutter,” “binge-watching,” or “streaming” ...Read More
Sep 23 2020 Blog Candidates & Causes Election Advertising 2020: Impacts by Format and Channel In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political ...Read More
Sep 14 2020 Blog Candidates & Causes Election Advertising 2020: Countdown to November 3rd The 2020 election season will be anything but typical. Here, our C&C team shares how advertisers can leverage the timeline to ...Read More
Sep 10 2020 Blog Candidates & Causes Election Advertising 2020: Landscape Overview Centro’s Candidates and Causes team has been at the forefront of political advertising in digital media since 2006. In our ...Read More
Aug 31 2020 Blog Candidates & Causes Digital Media Insights in Political Marketing—2020 Elections Edition Centro surveyed over 60 political marketing agencies and organizations to gather insights on the digital marketing landscape. Read More
Aug 12 2020 Blog Connected TV Types of Advanced TV Anyone trying to navigate the Advanced TV space has felt the confusion—is there a difference between over-the-top (OTT) and ...Read More
Aug 26 2020 Webinar Video Video Evolved: The Omnichannel Opportunity Forrester Research's Jim Nail shares his insights on how agencies and brands can prepare for the omnichannel opportunity, and how ...Read More
Aug 6 2020 Blog Connected TV Connected TV Advertising: What Are You Watching? What are you going to watch? Yes, you! One of the most daunting decisions we make today is what to watch. All of us are ...Read More
Jan 29 2020 Webinar Social Media New Media Trends for 2020 From the future of the agency to seamless experiences, we break down five themes every marketer needs to watch in 2020.Read More
Jan 6 2020 Blog Connected TV Centro’s Basis Certified for Hulu Advertising Say hello to Hulu! Centro’s platform, Basis, is now certified to buy on Hulu’s private marketplace (PMP).Read More
Nov 14 2019 Blog Connected TV OTT Advertising For the Win in 2020 If you’ve been gingerly dipping your toes into OTT (Over The Top) advertising—2020 is your chance to jump in and make a big ...Read More
Sep 5 2019 Blog Video What’s New With Connected TV & MVPDs? ‘Ask the Expert’ is a series that breaks down the tools, tech, and trends you’ve been hearing about in the trade pubs and ...Read More
Aug 15 2019 Blog Connected TV Connected TV: Fact and Fiction The definition of “watching TV” has changed—cable is slowly becoming a thing of the past, as streaming and digital video ...Read More
