May 18 2022 Blog Retail & E-commerce Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More
Apr 26 2022 Blog Connected TV Connected TV Advertising: Best Practices for Planning, Targeting, and Measuring Learn how to most effectively plan, target, and measure CTV campaigns in today's fragmented landscape.Read More
Apr 7 2022 Blog Connected TV Scout: This Week’s Top Content from the World of Digital Marketing (3/31/22 – 4/7/22) First-party data, web3, and brand authenticity are featured in this week's digest of the best digital marketing articles, POVs, ...Read More
Mar 9 2022 Blog Social Media Omnichannel Advertising Platforms: What They Are and Why You Need One Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.Read More
Nov 8 2021 Blog Video Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic ...Read More
Aug 26 2021 Blog Cannabis 5 Considerations for Cannabis Advertising We put together a list of our top 5 considerations for effective cannabis advertising that any brand can use to build their ...Read More
Jun 30 2021 Blog Video Gen Z and the Future of Digital Advertising Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest ...Read More
May 2021 Infographic Video Digital Media Advertising in 2021 Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.Read More
May 2021 Guide Video The Connected TV Guide Does your digital video strategy reach audiences where they view video? Learn the ins and outs of Connected TV advertising with ...Read More
Apr 14 2021 Blog Candidates & Causes U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending Grace Briscoe is SVP of Candidates and Causes at Centro The 2020 U.S. elections were the most unique of our generation — ...Read More
Apr 2021 Infographic Retail & E-commerce Retail Advertising Spend Trends in 2021 Download this infographic to gain insight into the U.S. ad spend outlook and learn what's driving these digital purchases. Read More
Apr 2021 Guide Video The Video Unleashed Guide 2020 has transformed the way we create, view, engage with, and share video advertising. Video is everywhere - read our guide to ...Read More
Apr 6 2021 Blog Video DIAL: Digital Innovations Awesome List (April 2021) We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!Read More
