Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released ...Read More
Aug 26 2021 Blog Cannabis 5 Considerations for Cannabis Advertising We put together a list of our top 5 considerations for effective cannabis advertising that any brand can use to build their ...Read More
Jun 30 2021 Blog Gen Z and the Future of Digital Advertising Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest ...Read More
May 2021 Infographic Digital Media Advertising in 2021 Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.Read More
May 2021 Guide The Connected TV Guide Does your digital video strategy reach audiences where they view video? Learn the ins and outs of Connected TV advertising with ...Read More
Apr 14 2021 Blog Candidates & Causes U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending Grace Briscoe is SVP of Candidates and Causes at Centro The 2020 U.S. elections were the most unique of our generation — ...Read More
Apr 2021 Infographic Retail & E-commerce Retail Advertising Spend Trends in 2021 Download this infographic to gain insight into the U.S. ad spend outlook and learn what's driving these digital purchases. Read More
Apr 2021 Guide The Video Unleashed Guide 2020 has transformed the way we create, view, engage with, and share video advertising. Video is everywhere - read our guide to ...Read More
Apr 6 2021 Blog DIAL: Digital Innovations Awesome List (April 2021) We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!Read More
Mar 1 2021 Blog Why Invest in Data-Driven Linear TV Advertising? Learn how data-driven linear differs from other types of advanced TV, and how you can win by including it in your full-funnel ...Read More
Feb 17 2021 Blog What Is Digital Video Advertising? Video advertising is essential to any brand’s marketing mix. Whatever your goal, an effective video strategy can make it happen.Read More
Feb 2021 Case Study Verdin Marketing Leverages Basis to Increase their Clients’ CTRs and Website Traffic A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their ...Read More
Feb 24 2021 Webinar Drive Performance with Advanced TV Centro's Derek Newman and WideOrbit's Frederick Lee share how marketers can win by leveraging TV and digital together.Read More
