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Audio

A man listens to his podcast on his way to work.
Oct 6 2023

How to Harness the Power of Podcast Advertising

Want to make the most of the podcast advertising opportunity? Here, we break down what marketers need to know.
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Audio Resources

Gen Z Technology Habits and Media Consumption by the Numbers

We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve over the coming years.

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Digital Audio Advertising Channels: Insights, Strategies and Trends

Have you heard the latest on audio? Find out more about the different audio channels advertisers can use to reach their target audience.

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Audio Advertising: The Inside Track

Digital streaming dominance only continues to expand as consumers stream audio content at unprecedented rates. This new and lasting behavior is fueled by convenience, on-demand content, and the rise of connected devices. How can marketers take advantage of this shift, and what does the future hold for audio advertising?

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Gen Z and the Future of Digital Advertising

Advertisers must start developing strategies to reach and appeal to Gen Z, which is projected to become America’s largest generation by 2034.

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Digital Media Advertising in 2021

Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.

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DIAL: Digital Innovations Awesome List (May 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...

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DIAL: Digital Innovations Awesome List (April 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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Verdin Marketing Leverages Basis to Increase their Clients' CTRs and Website Traffic

A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their largest client.

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