Aug 2021 Case Study Search Strategy Reaching People When it Matters Most to Drive Donations Opportunity A non-profit organization committed to improving the health of mothers and babies through research, community services, education & advocacy needed to raise brand awareness to educate the public about the cause and inspire people to take action. Solution Basis Technologies’ managed services team developed a robust search strategy designed to connect ads with a highly targeted audience who are actively researching. The strategy was led with an “always-on” all-year-round approach and supplemented with event-specific nationwide and local campaigns to stay top of mind and generate as many donations as possible. Both strategies’ key performance indicators (KPIs) focused on donation revenue and a $1 or less cost-per-dollar raised (CPDR). As a Google Premier Partner, the Basis Technologies team has a direct line to Google that comes with data, advanced optimizations, and more. They leveraged their partnership to provide continuous optimizations and increased performance. Results Basis Technologies provided the expertise and buying power that resulted in 8,542 donation conversions generating $748,433 in donation revenue with an effective $0.40 CPDR. Their success is attributed, in part, by continuously reviewing measurement reports and optimizing keywords in real-time that improve results and reduce costs. ~ Download Case Study Connect With Us
Mar 17 2021 Blog Digital Strategies for Nonprofit Marketers It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a ...Read More
Jun 4 2021 Blog 7 Tips for Creating an Effective KPI Report We outline seven tips that you can implement to ensure you are creating effective KPI reports from the ...Read More
Nov 20 2018 Blog 10 Steps to a Higher-Performing Keyword List We let you in on 10 keyword tricks of the trade to help your PPC ads perform better, more efficiently, ...Read More