Establishing a Trusted Partnership that Drives Digital Forward

Overview

Pizza Hut, a national QSR chain, leveraged Basis Technologies’ Media Services and its owned and operated software Basis to assist with digital media planning and activation support for their field of franchises.

The franchises’ marketing managers were new to digital, having focused marketing efforts historically in traditional media channels such as local spot radio and print. Basis Technologies needed to earn their trust before any scalable adoption of digital would be possible.

Solution

The Basis Technologies team provided their local media expertise to develop customized campaigns to drive efficiency in the areas of cost per order and return on ad spend (ROAS). Basis Technologies support looked like this:

Media Services

Subject matter experts plan, buy, analyze, and activate customized campaigns across all digital channels & devices with Basis by Basis Technologies to generate better outcomes.

Strategic Insights

Leveraged $2MM of third-party research tools to access audience insights, competitive intel, and industry trends to better understand target audience and local markets.

Franchise Support

Provide the necessary support directly to franchises allowing for one-to-one relationship building and campaign customization.

Ongoing Education

Develop bi-annual seminars to support a learning environment and share successful media and messaging strategies.

Results

3X higher ROAS.

Basis Technologies is the only digital partner promoted to the franchises marketing team and has achieved:

• 7 years in partnership with the franchises
• 75% of total brand location partnerships

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Marketing Director, Pizza Hut franchise

“Basis Technologies has become our go-to for all things digital. Their insights and clear explanations make us more comfortable with our digital advertising investment.”

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