Sep 2021 Case Study Health & Pharma Strategy Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences Story Praxis provided patient recruitment support for a clinical trial to treat Covid-19. They asked their CSM and Basis Technologies’ Managed Services team for help with strategy, set-up, and optimizations. With assistance from their CSM, it was easy to access Hulu’s premier inventory. Basis’ Platform Deals helped them explore inventory they wouldn’t have otherwise considered. Goal Generate awareness about the trial to enroll participants; reach a wide audience at an optimal CPM. Challenge The eligibility criteria, and time-window to participate in the study are very stringent. Results 24M pre-roll impressions12M CTV impressions92% CTV VCR0.19% Video CTR ~ Courtney Walczak, Media Planner & Buyer, Praxis “By using Algorithmic Optimization, there were fewer manual optimizations involved, which allowed for more time to work on analyzing performance.“ ~ Download Case Study Connect With Us
Apr 23 2020 Webinar Industries in Flux: State of Pharma and Healthcare Covid-19 has changed our world, and the economy is experiencing unprecedented change across all ...Read More
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