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Basis Technologies’ Next Level Private Marketplaces Empower Praxis to Reach New Audiences

Story

Praxis provided patient recruitment support for a clinical trial to treat Covid-19. They asked their CSM and Basis Technologies’ Managed Services team for help with strategy, set-up, and optimizations. With assistance from their CSM, it was easy to access Hulu’s premier inventory. Basis’ Platform Deals helped them explore inventory they wouldn’t have otherwise considered.

Goal

Generate awareness about the trial to enroll participants; reach a wide audience at an optimal CPM.

Challenge

The eligibility criteria, and time-window to participate in the study are very stringent.

Results

  • 24M pre-roll impressions
  • 12M CTV impressions
  • 92% CTV VCR
  • 0.19% Video CTR

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Courtney Walczak, Media Planner & Buyer, Praxis

By using Algorithmic Optimization, there were fewer manual optimizations involved, which allowed for more time to work on analyzing performance.

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