A Cohesive Digital Strategy Leads to an Impressive ROAS

Opportunity

A woman’s wellness company wanted an expert partner to help develop a strong digital media strategy that connects with the right audience and drives purchase conversions.

Challenge

Client new to digital media
New brand with low awareness
Highly niche audience
High price point product

Solution

Basis Technologies’ managed services solution provided a strategic planning framework based on market intelligence to guide the development of audience insights, data requirements, channel strategies, and measurement plans for long-term success.

The Basis Technologies team implemented an all-channel–full-funnel approach that leveraged audience insights and targeted women 45-65+ with beauty, wellness, and luxury shopper affinity. The team used upper-funnel tactics such as podcasts and display to help drive awareness and website traffic. Also, the team used retargeting, cart abandonment tactics, along with Search and Social to drive final conversions.

Results

Basis Technologies provided the digital media expertise that resulted in 8,430 purchases generating over $650K in revenue with an impressive $1.32 return on ad spending.