Jun 8 2020 Gabriel Ribadeneira Blog Strategy Your Campaigns Are Beautiful. Now Your Data Is Too. The difference between ordering a small desert and a small dessert could impact your dining experience. You partner may reject your marriage proposal if you give them a wring, instead of a ring. In short, a misplaced word or extra character holds a lot of power! What happens when your organization’s data contains typos? A ripple effect of errors, as many of us know all too well. Basis includes a naming convention feature to solve for this issue. Basis users store their company’s nomenclature as formulas, and quickly apply them to line items to create harmonized records. The feature accelerates processes and prevents undesired outcomes resulting from misspelled words. Your company’s data is one of its most valuable assets! Ensuring that it’s properly logged allows you to: Streamline third-party integrations, adding automation to the creation and export of ad tags, Generate cost efficiencies by minimizing down-stream issues, Reduce data loss when exporting to third-party sources without errors, Normalize data standards across individuals and teams, and Facilitate decisions by letting you aggregate information with agility. Automating processes and generating efficiencies across your campaigns, team, and business is at the core of what we do. Learn more about how Basis can help your business! Connect with us today.