Nov 16 2011 Basis Team Blog Creative Who Took the Storytelling Out of Holiday Season Marketing? Cue “Do They Know It’s Christmas?” by BandAid. It’s the holiday season. I will bet you that by New Year’s Day you will hear this song more times than you will see an effective digital ad from the retail sector. Two reasons. First, people don’t get tired of the song. Second, retailing is too focused on direct response to be effective during the holiday season. Instead, if you want to be effective during the holiday clutter and you want to drive sales in a short period of time, I offer one piece of advice – don’t oversell direct response. Read more of this compelling piece: Who Took the Storytelling Out of Holiday Season Marketing?
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More
Dec 12 2022 Blog Our Favorite Blog Posts from 2022 With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our ...Read More
Aug 5 2022 Blog What Can Advertisers Do About Misinformation and Hate Speech on Social Media? With misinformation and hate speech continuing to flood social networks, what can social media ...Read More