Nov 12 2020 Courtney Shaw Blog Social Media What is Social Media Advertising? As you may know, social media platforms are some of the most popular websites and apps people use online today. With 3.6 billion people worldwide logging into social media networks currently, and an estimated increase to 4.4 billion by 2025, it’s safe to say that social media isn’t going away anytime soon. Paid social advertising consists of any advertising across platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, TikTok, Reddit, and more. When placing an ad on these social networks, you can optimize your campaign toward media goals that align with your business objective, such as: Brand Awareness Engagement Website Traffic Video Views App Downloads On-Site Conversions Social media ads are effective and efficient in allowing advertisers to reach current and potential customers with engaging messaging. With over 3 billion users engaging and sharing via social channels, you can imagine the level of audience data and insight available for advertisers to tap into with just a press of a button. The meteoric rise in social media usage has also increased the level of sophistication these advertising platforms offer advertisers by way of more in-depth conversion tracking, detailed targeting segments, and integrations with 3rd party data providers. Social Advertising with Centro Leveraging experience with over 350 brands to date, Centro’s Social team is comprised of subject matter experts across the country who are well-versed in advertising across any and all social media platforms. In addition to being certified through programs like Facebook Blueprint and Twitter Flight School, Centro’s Social team has premium agency partnerships with some of the largest social media companies. Through those partnerships, Centro has access to dedicated platform account managers, premium alpha/beta opportunities, and early access to product updates and consultations. To learn more about social media advertising with Centro, take a look at our managed service solutions.