Sep 8 2014 Ryan Manchee Blog Industry News Welcome to the Latest Edition of DIAL Happy Monday! Beginning a new week can be tough, so to help you ease back in, our very own Digital Innovations team has put together a quick list of the latest trending topics in digital media. From articles to reports and industry updates, all the must-reads are right here. So without further adieu, we give you the latest edition of the Digital Innovations Awesome List (DIAL). Enjoy! DIAL Winning on Mobile: How Connected Consumers are Transforming Travel 30 million people look for travel information on their mobile devices each month. Check out the infographic for key stats and insights on connected traveler behavior as well as opportunities for the travel industry based on recent trends. (note: there are a few UK focused stats blended in!) Mobile Millennials 71% of the US population owns a smartphone, and only 15% of Generation Y does not. Check out the latest from Nielsen to see how gender, operating system, and age play a role in mobile device ownership. Going Beyond ‘Click-To-Play’ For Mobile Video Ads What goes in-stream must go out-stream. Publishers continue to create new terminology in the video marketplace to sell new and premium units that are rather different from traditional TV, yet they’re being positioned as a way to capture more TV dollars. 10 Biggest Online Video Stories of the Summer A look back at some of the top video related stories of the summer. After reading over these, it appears to have been the summer of streaming. Lexus Airs Skippable TV Ads On Purpose Lexus (along with Saatchi) executed a recent Connected TV buy using an online ad approach – offering users the option to skip the message. Interestingly, this campaign achieved an impressive completion rate. Trends in Consumer Mobility Report Bank of America’s report on consumer mobility explores mobile trends and banking behaviors of consumers across the USA. This reports offers some great statistics, especially on the importance of mobile phones to consumers. Gilbarco (Outcast Media), VeriFone Team For At-Pump DOOH Network A multi-layer deal forges what’s being referred to as the world’s largest at-pump interactive digital media network, complete with video content and advertising in pump and station retail areas. Meet AdDetector-The New Plug-In that Labels Native Advertising A week-old browser plug-in is helping to boost transparency in native advertising. The service, AdDetector, places a huge red banner above articles on news sites that are paid for by an advertiser, often known as “sponsored content” or “native advertising.” Some big brands have already tried it out and the reviews are mixed. 4 Tech Innovations That Are Transforming Marketing Top-level look at how technological advancements have given consumers more control and what marketers need to be thinking about next.