Feb 8 2018 Anthony Loredo Blog Strategy Webinar From Centro Institute: A Primer on PMPs Calling all digital nerds: February is private marketplaces month at Centro. And what better way to celebrate than by tuning into a PMP webinar? We know you’re busy, and that there’s no shortage of client calls on your calendar, digital campaigns to create, and media dollars to put to work. But hear us out: According to eMarketer, private marketplace spending will increase to $7.6 billion in 2018, or 46% of U.S. programmatic spend. That number is only expected to grow – meaning PMPs aren’t just a passing digital fad. What better time than now to understand what they are, what they aren’t, and how to best leverage in your campaign strategies? You’ve got questions, and we’ve got answers. Give us 45 minutes of your day, and we’ll give you: The big deal with private deals PMP growth and how this buying method has evolved Best practices for taking a strategic approach in your digital media plans Quick tips and tricks to get started – and see campaign results WHAT: By Invitation Only: A Primer on PMPs WHEN: Wednesday, February 21 @ 1:30 EST WHERE: Register here! We caught up with our fearless speaker Christine Kim before the webinar and rounded up a guide to PMPs. Happy reading! We’ll see you on February 21.