Dec 15 2012 Basis Team Blog Mobile Industry News Viewable Impressions & Time with Mobile Apps Rivals TV Quality Matters. 2013 is expected to be a new year rallied around viewable impressions. As part of the Making Measurement Make Sense (3MS) initiative, endorsed by the IAB, ANA and 4A’s, widespread adoption of viewable impressions as a measurement standard for advertisers and publishers is set to take root, according to AdWeek. This initiative is sparking an increased focus on quality, particularly for premium brands. Read More: Advertisers Ready to Make an Impression Times are definitely changing… A recent eMarketer article reported that U.S. consumers spent more time in apps than on the web. And their time spent with mobile apps (127 minutes) was nipping at the heels of their time spent watching TV (168 minutes). Top mobile app usage categories included games, social networking, and entertainment. This is another indication that mobile should be a top priority for media, rather than an afterthought. Read More: Time Spent With Mobile Apps Rivals TV
May 18 2022 Blog Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More
Jul 6 2021 Case Study Renewed Retargeting Strategy Empowers Beauty Retailer to Increase In-Store Visits by 300% Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online ...Read More
Jun 28 2021 Podcast Test Cookieless Targeting…Now! Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical ...Read More