Apr 26 2012 Basis Team Blog Industry News A Successful Brand: Approach & Advertising Digiday posted an interesting read on how two powerful brands, Tiffany and Zales, battle it out in the digital space. Tiffany effectively executes a holistic approach, which leverages social media, mobile and video to reinforce its brand. The author makes a great point in response to their success, “the best type of advertising is the type that does not feel like advertising at all.” Just think of that signature blue and white box and what it represents; it’s more than jewelry… it’s a personal and emotional experience that in turn creates brand loyalty. Read More: Battle of the Digital Brands: Tiffany vs. Zales What are some of your favorite advertisements? What elements make them a success? Check out the latest TNT video, which magnificently combines reality, entertainment, comedy and curiosity to get its “dramatic” brand message across. This is the type of advertising that successfully tells a brand story. Additionally, it has significant viral potential, retelling its story over and over. To keep this message strong, more opportunities should be seized (across numerous consumer touch-points) to build off this creative masterpiece. Read More: Click Here for Your Daily Dose of Drama
Jan 31 2023 Blog Search and Social Innovations List [January 2023] LinkedIn's plans, PPC trends, CES, ChatGPT, and more feature in this month's list of search and social ...Read More
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More