Jun 22 2016 Anthony Loredo Blog Video Strategy Stop the Interruption! We Need More Meaningful Advertising “Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off by impersonal interruptions. Our industry needs to ensure we deliver real value to consumers in a way that is engaging and relevant.” Read more from Centro’s Ryan Manchee in MediaPost.
May 18 2022 Blog Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More
Nov 12 2021 Blog 5 Compelling Examples of Financial Services Advertisements (And Why They Work) Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to ...Read More
Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released ...Read More
