Jun 22 2016 Anthony Loredo Blog Video Strategy Stop the Interruption! We Need More Meaningful Advertising “Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off by impersonal interruptions. Our industry needs to ensure we deliver real value to consumers in a way that is engaging and relevant.” Read more from Centro’s Ryan Manchee in MediaPost.
Nov 12 2021 Blog 5 Compelling Examples of Financial Services Advertisements (And Why They Work) Despite working under a cloud of regulatory obstacles, financial services advertisements don’t have to ...Read More
Nov 8 2021 Blog Gartner Magic Quadrant for Ad Tech Positions Basis Technologies as a Challenger Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released ...Read More
Oct 20 2021 Blog How Trusted Messengers in Digital Ads Can Overcome Climate Change Skepticism New Climate Voices’ partnership with Centro (now rebranded as Basis Technologies) illustrated how ...Read More
