Oct 26 2012 Basis Team Blog Industry News The State of the Agency, Tablets and SMBs In collaboration with BOLO, The Agency Post surveyed advertising professionals to understand the state of their agency. The study offers interesting findings across different categories, such as outsourcing services, client interests, areas where agencies feel unprepared, including media, ROI analysis, mobile, and segmentation, and internal staffing. For example, 93% of respondents stated they will not be hiring in the next six months, which could lead to more agency strain. Read More: State of the Agency Infograph Tablets increase news consumption according to a new PewResearch study. “While most (55%) of tablet news users say the news they get on their tablet is replacing news they would have gotten in other ways, nearly as many (43%) say the news they get there is adding to the overall news they consume.” This further proves that high quality news sites serve as great environments for marketers due to high readership/consumer penetration. Read More: Are New Devices Adding to News Consumption? “Today’s small and medium-sized businesses are well aware that, in the modern marketplace, to ignore digital channels is to be left out in the cold,” according to eMarketer. A recent study found that 40% of small and mid-sized firms plan to increase their digital spending budget within the next 12 months, while only 3.7% said they plan to decrease digital budgets. These businesses recognize that their audiences are more fragmented, which is also pushing them towards a multi-channel approach. Read More: For SMBs, a Path Toward Digital
Feb 2 2023 Blog Scout: TV Measurement Drama, Open Marketplace Tumult, and More in This Week’s Digest of Top Digital Marketing Content Cookieless solutions, tech marketing strategies, and more feature in this week's digest of top digital ...Read More
Jan 31 2023 Blog Innovations in Search and Social [January 2023] LinkedIn's plans, PPC trends, CES, ChatGPT, and more feature in this month's list of search and social ...Read More
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More