Nov 8 2016 Anthony Loredo Blog Social Media Snapchat’s Thrown Digital Advertising Against the Wall: Will it Stick? “By pushing further into digital ad targeting, Snapchat is sending a clear message to media buyers: This is an ad platform that can’t be dismissed. But what does its latest push mean for advertisers? Does Snapchat offer a better marketing platform than what brands have seen before, or is it just the same old digital advertising we’ve seen? The short answer: It’s a little bit of both.” Read more from Aubry Parks-Fried on Adweek’s Social Times.
May 20 2022 Blog Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation ...Read More
May 18 2022 Blog Gen Z Technology Habits and Media Consumption by the Numbers We take a look at where Gen Z technology and media use stand today and how they are predicted to evolve ...Read More
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