Nov 8 2016 Anthony Loredo Blog Social Media Snapchat’s Thrown Digital Advertising Against the Wall: Will it Stick? “By pushing further into digital ad targeting, Snapchat is sending a clear message to media buyers: This is an ad platform that can’t be dismissed. But what does its latest push mean for advertisers? Does Snapchat offer a better marketing platform than what brands have seen before, or is it just the same old digital advertising we’ve seen? The short answer: It’s a little bit of both.” Read more from Aubry Parks-Fried on Adweek’s Social Times.
Jan 19 2023 Blog Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing ...Read More
Dec 22 2022 Blog Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023) These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint ...Read More
Dec 12 2022 Blog Our Favorite Blog Posts from 2022 With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our ...Read More