Scout: What to Do at SXSW, Inauthenticity on International Women’s Day, and More in This Week’s Digest of Top Digital Marketing Content

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 3/3/23 – 3/9/23 to stay ahead of the curve:

Please note: Our Scouts will be off duty next week. Check back on 3/23 for the next edition!

How Marketers Co-opted International Women’s Day–And What They Should Change [:06]

In the wake of International Women’s Day (IWD), many brands have come up against accusations—and very legitimate ones, we might add—of inauthenticity in their social activism-focused campaigns. This piece from AdWeek digs into what brands are doing wrong and provides guidance on how marketers can observe events like IWD meaningfully.

Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023 [:03]

Attending SXSW in Austin this year? Your agenda of BBQ joints to check out will pair nicely with this list of panels and presentations to consider attending! From data privacy, to activism and equity, to the turbulent world of social, you’re sure to level up your marketing game by attending just a few of these. See ya there!

OpenAI makes ChatGPT easier to integrate, priming tech for scale [:02]

With ChatGPT now available via API, what started out as a fun distraction across the globe is now being leveraged to empower tech companies like Snapchat, Microsoft, and Quizlet. One step closer to the singularity… (kidding!)

Does The California Privacy Protection Agency Have Enough Resources To Fight Big Tech? [:02]

The California Privacy Rights Acts (CPRA) is considered by many to be the most comprehensive consumer privacy regulation in the US. But with a budget of just $10 million, how will the CPPA (the enforcement agency created by CPRA) regulate giants like Meta, who spent over $19 million on lobbying in 2022? Plus: California isn’t the only state grappling with advertising regulation-related conflicts…

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