May 19 2022 Ryan Manchee Blog Industry News Scout: The Untapped DOOH Opportunity, CTV Stats, Gen Z Media Habits and More in This Week’s Digest of Top Digital Marketing Content Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to. Here’s what to read from the week of 5/12/22 – 5/19/22 to stay ahead of the curve: Your In-Game Advertising Cheat Codes: Everything Marketers Need to Know to Play [:09] As hype around advertising in the metaverse builds, many brands seem to have forgotten all about gaming—a channel that’s intimately connected to the metaverse, but largely untapped (plus, it actually, you know…exists?) This deep dive covers all the bases on how to tap into gaming’s vast and diverse audience. Why Crypto Payments Could Be a Powerful Marketing Tool [:06] In the past month, luxury brands Gucci and Equinox have been the latest to begin accepting cryptocurrency payment options. Roughly 40% of consumers aged 18 to 35 say they plan to use cryptocurrency as payment in the next year—showing that despite the market’s recent (and significant) losses, crypto can be a powerful way for certain brands to connect with their audiences. Gen Z Technology Habits and Media Consumption by the Numbers [:07] Speaking of crypto, did you know that 56% of Gen Z adults aged 18+ with retirement savings say that they’re including cryptocurrency as part of their retirement portfolio? Learn where Zoomer tech and media use stand today, and how it’s predicted to evolve in coming years. Out of Home Fights for Greater Ad Share as it Cites Better Value on Action Taken by Consumers [:03] According to a new study, digital out of home advertising currently attracts only 4.1% of the $179 billion spent on all media. And get this: OOH, TV, and video ads all generate a similar amount of action from consumers who see an ad, even though TV and video ads combine to see 17 times the amount of advertising dollars as OOH. Streaming Stats, Mid-2022 Edition [:01] Connected TV may be a complex medium for digital advertisers, but that isn’t slowing down its rise. The most recent earnings season placed Netflix, Disney+, HBO Max, and Hulu as the top four streaming giants, with Netflix being the only one to report a slight downturn in subscribers in Q2. — Want a monthly digest of all the best Scout content delivered straight to your email? Register for the Basis Scout newsletter!