Scout: Media Inflation, Data Privacy Developments, and More in This Week’s Digest of Top Digital Marketing Content 

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 7/28/22 – 8/4/22 to stay ahead of the curve: 

Three Things to Know About the American Data Protection and Privacy Act [:03] 

Is it just us, or are legislators across the globe hitting the gas pedal when it comes to digital advertising regulation? While the American Data Protection and Privacy Act is still in draft, if this federal legislation does pass, it will pre-empt state data privacy regulation.  

iOS Continues to Hold Onto Market Share Despite Privacy Changes, New Report Finds [:03] 

When Apple introduced App Tracking Transparency (which lets users decide if they want to be tracked on the apps they visit) as part of iOS 14.5 last year, it felt like a paradigm-shifting event for mobile advertising. However, a new report suggests the impact has been less dramatic than expected. 

Apple is Planning to Put Ads Right in the App Store’s Today Tab [:01] 

Speaking of Apple, after years of increasing privacy standards to curb targeted advertising on iPhones, the tech giant is adding a curious new addition to its App Store homepage: ads. The move will almost certainly ruffle some feathers among competitors—and, potentially, anti-trust regulators.  

Advertising Automation: The Future of Digital Marketing [:03] 

You made it through three data-privacy-related and thus slightly-stress-inducing articles—here’s a cookie! (No, not that kind…) Advertising automation is poised to help advertisers navigate the changing landscape of targeting and data with agility and scale. Here’s what all the excitement is about. 

TV Bears the Brunt of Rampant Media Inflation as Advertising Costs Jump 31.2% [:01] 

Warc’s bi-monthly Global Advertising Trends analysis reveals that media inflation has fully infected linear TV: Advertising costs have increased a whopping 30% from pre-pandemic levels! (P.S. In the U.S., record midterm ad spending is also a factor here.) 

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