Scout: Inflation Marketing, Zero-Party Data, Data Clean Rooms and More in This Week’s Digest of Top Digital Marketing Content

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 8/19/22 - 8/25/22 to stay ahead of the curve: 

Innovations in Search and Social [August 2022] [:03] 

What’s new in the realms of paid search and social? Here's a master listicle of news, trends, and resources from the past month, including announcements and insights from Microsoft, Instagram, Snap, and TikTok. 

Our Prices Are Going Up, but We’re in This Together [:07]  

As brands continue to grapple with inflation and economic uncertainty, more and more of them are having to raise prices just to stay afloat. How are marketers approaching inflation-borne challenges? Here, the New York Times explores the “new playbook” for weathering the storm. 

Zero-Party Data and Brands—How Marketers Are Continually Navigating Privacy Crackdowns [:06] 

As stronger data privacy laws put the squeeze on marketers and third-party cookie loss looms on the horizon (albeit a horizon that’s been pushed a bit further off...again...) more brands are “straight-up ask[ing]” customers for data in an effort to future-proof their data collection methods. 

The Rundown: The Hope, Hype and Reality of Data Clean Rooms [:06] 

Data clean rooms are another privacy-friendly data collection method marketers have been considering as they plan for cookie deprecation—and one that’s gotten some serious hype. Here, Digiday gets down to brass tax. Our favorite line: “Most marketers wouldn’t know what to do with a data clean room if they had one.” Tell it like it is, Digiday! 

Streaming Claims Largest Piece of TV Viewing Pie in July [:02] 

It’s not the first time monthly streaming has exceeded broadcast in terms of viewership, but it is the first time that streaming has also surpassed cable. The downturn in both sports programming and new content on traditional television likely contributed to the shift. Just another day in the rise of OTT and CTV... 

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