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Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week’s Digest of Top Digital Marketing Content 

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 9/23/22 – 9/29/22 to stay ahead of the curve: 

‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance [:03] 

As we creep closer and closer to the demise—or at least diminishment—of the third-party cookie, publishers are feeling compelled to adopt virtually every emerging ID solution. But this excess of IDs has also brought fresh fears around how all the new code will impact page-load speeds and search rankings.

Marketers Need to Be ‘Always-On’ for Holiday Shopping [:02] 

‘Tis the season to be deal-hunting: According to new research from Gartner, brands won’t see the same volume of holiday shopping around dates like Black Friday and Cyber Week this year. With last year’s supply chain issues fresh in their minds, consumers will shop earlier, with one-third planning to nab their gifts before October.

Walmart aims to shift Gen Z perceptions with expansive Roblox play [:04] 

Speaking of the holidays, as we inch closer to the most wonderful time of the year, Walmart is aiming to change its image among Gen Z by launching two Roblox experiences. The interactive spaces are part of a series of experiments by the world’s largest retailer that leverage emergent digital channels to nudge young consumers closer to commerce.

Advertising Through Uncertainty: How Marketers Can Navigate Economic Downturn [:58] 

Market factors like high interest rates, rising inflation, and plunging stock prices are plaguing the economy. With brands are pulling back budgets, advertisers are stuck wondering: what do we do next? This webinar breaks down how marketers can approach and overcome the complexities of this continued economic downturn.

These are the biggest marketing challenges facing retail and e-commerce brands in 2023 [:04]

Too early for 2023 trends? Never! Here, four industry leaders outline some of the biggest e-commerce marketing challenges for the year ahead, whether that’s establishing meaningful full-funnel relationships, getting more focused on customer value, or meeting audiences with the right message in the right moment.

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