Oct 20 2022 Ryan Manchee Blog Industry News Scout: Holiday Advertising Tips, News from Uber, Netflix, and Kroger, and More in This Week’s Digest of Top Digital Marketing Content Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 10/14/22 – 10/20/22 to stay ahead of the curve: Ask an Expert: Holiday Advertising Best Practices [:04] The holidays really do start earlier every year: close to 40% of US consumers plan to start their holiday shopping earlier this season due to inflation concerns. If you’re still ironing out your holiday marketing strategies, here are the general trends you should know, as well as some specific insights for automotive, higher education, CPG, and cannabis brands. Netflix Confirms Ad-Supported Tier for November [:03] The launch date for Netflix’s ad-supported tier is just two weeks away! Its price point for customers sits right between Peacock and Hulu, and its CPM for marketers is said to be among streaming’s highest—but could cool down. Will Netflix offer stranger things to advertisers? Or will marketers be married at first sight to this new option? How TikTok Ate the Internet [:13] TikTok has changed the way people search, buy, watch, communicate, and advertise. Not too bad for a platform once written off as a “silly video-dance fad!” So, how did it grow so dominant, and what are the consequences of that dominance? This in-depth piece touches on all the details. What the Kroger-Albertsons Merger Means for the Retail Media Landscape [:04] Like peanut butter and chocolate uniting into a combination far more powerful than either snack alone, grocery chains Kroger and Albertsons may merge in one of the biggest US supermarket deals ever. The combined strength of these behemoths could reach an estimated 85 million households nationwide—and upend the retail media network space in the process. Advertising Week Briefing: Why Marketers are Using Brevity to Get Gen Z’s Attention [:03] Ah, the elusive Gen Z. At Advertising Week in New York, a variety of panels are focusing on how marketers can connect with the generation for whom traditional advertising tricks just don’t hit the same. Read about those conversations, and more hot topics related to Advertising Week, in this rundown. Uber Looks to Boost Digital Ad Revenue with New Advertising Division [:01] UberX, UberEats…UberAds? The rideshare and delivery giant has announced a new advertising division to help diversify its revenue sources. The company says it will sell ad space inside its apps as well as in-vehicle digital ads, sponsored mails, and storefront ads—the latest in a host of new premium inventory available to digital advertisers. Everything is an ad network these days! — Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter!