Jul 28 2022 Ryan Manchee Blog Industry News Scout: Google’s Cookie Delay, the Fight for NFL Sunday Ticket, and More in This Week’s Digest of Top Digital Marketing Content Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 7/22/22 – 7/28/22 to stay ahead of the curve: Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective [:02] Google has once again announced it will delay third-party cookie deprecation, giving digital advertisers some additional time to test and explore cookie alternatives. What it doesn’t mean for advertisers: that privacy is no longer an urgent priority for our industry. Why Big Tech Is Making a Big Play for Live Sports [:08] Hut, hut…hike! In an effort to expand their streaming audiences, Apple, Amazon, and Google are competing for the rights to NFL Sunday Ticket (with Apple the current frontrunner). See what Big Tech’s dominance of live sports could mean for media companies, leagues, and streamers. Impact of the 2022 Midterm Elections on the US Advertising Landscape [:06] This election cycle is going to be a doozy. To help digital advertisers from all industries plan for the inevitable rise in ad spend ahead, we break down when election dollars will be spent, and where the key battleground geographies are located. Chipotle’s Buy the Dip game will give away $200K in crypto [:03] Chipotle, an institution that’s tried out-of-the-box marketing strategies ranging from web series to haiku contests, is using cryptocurrency in their latest incentive to increase loyalty program members. Will customers bite? AdExplainer: Data Clean Rooms [:06] Data clean rooms have exploded onto the programmatic advertising scene. But despite their rapid adoption, the definition of what a data clean room is—and all the related nuance—is not well understood. Is Recession Staring Us Down? Already Upon Us? Here’s Why It’s Hard to Say. [:09] What the heck is up with the economy? Though more and more signs point to a recession, many economists are hesitant to say we’re in one. For marketers wondering how economic upheaval will impact them and their business, check out this thorough breakdown of the situation. — Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter!