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Scout: Cracking Down on Data Privacy, the Live Sports Advertising Opportunity, and More in This Week’s Digest of Top Digital Marketing Content 

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 8/26/22 – 9/1/22 to stay ahead of the curve: 

As the FTC Begins its Lawsuit Against Kochava, Some See the ‘Warning Sign’ to Adtech While Others See an Uphill Battle [:06] 

Never a dull moment in the ongoing saga of data privacy regulation and enforcement! The Federal Trade Commission has launched a lawsuit against Kochava, an adtech startup that buys and sells geolocation data. Here, experts speculate on the FTC’s strategy in targeting a smaller company, their chances at winning in court, and what it all means for the rest of the adtech world. 

Sephora’s $1.2M CCPA Settlement Sends a ‘Strong Message’ to Brands [:04] 

In other data privacy news, Sephora has been compelled to “make up” more than just faces: In the first enforcement action of the CCPA, California’s attorney general recently announced a settlement with the cosmetics retailer over alleged violations. 

How Marketers Will Reach Consumers Without Third-Party Tracking [:04] 

Google may have given us a raincheck on the deprecation of third-party cookies, but marketers continue to explore creative methods of capturing meaningful consumer data. Although the methods vary—from web3 and the metaverse to polls integrated into website design—a fundamental emphasis on consumer experience and trust remains. 

Going Deep on Live Sports Advertising Opportunities [:08] 

Adding to an already complex CTV advertising landscape (and a growing list of must-have streaming subscriptions for exasperated viewers), more and more sports broadcast rights are moving from linear TV to streaming platforms. Here, learn how advertisers can effectively reach and connect with sports fans in the digital age. 

Netflix Names Snapchat Execs as its First Advertising Leaders [:02] 

Netflix has tapped Snapchat ad executives Jeremi Gorman and Peter Naylor to lead the development of its global ad strategy and business as the streaming giant steps into the advertising world. This represents a huge blow for Snap, effectively leaving them rudderless without two of its top liaisons to the ad world. Kind of makes you wonder: What the heck is going on with social media? 

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