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Through a binocular lens, man sits at desk looking at laptop

Scout: CES Highlights, 2023 Trends to Know, and More in This Week’s Digest of Top Digital Marketing Content 

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 1/6/23 – 1/12/23 to stay ahead of the curve: 

Agencies Focus on the Practical Rather Than the Theoretical at This Year’s CES [:05] 

The 2023 Consumer Electronics Show (CES) in Las Vegas was characterized by a certain sobriety—not at the restaurants or craps tables, of course, but certainly in the spaces where marketing and media were discussed. Read why in this piece.  

Two more bonus pieces of CES coverage: Data clean rooms were a big theme (check out Digiday’s recap on those conversations here), while Walmart laid out its vision for the future of grocery (more on that here).  

Why NBCU, FOX and Other Networks Are Partnering To Share Streaming Data and Certify Measurement Firms [:05] 

Here’s some good news for marketers struggling with the chaos of the connected TV landscape: Four of the biggest U.S. network TV players are collaborating to create the Joint Industry Council, which will set standards, coordinate the collection of streaming data from programmers, and certify third-party providers to measure streaming audiences. 

Brand Safety in 2023: Marketers, Publishers and Platforms Feel the Danger Rising [:08] 

You know the saying “the best defense is a good offense?” Well, according to AdWeek, “If 2022 was the year marketers, agencies and platforms played defense on brand safety and suitability, 2023 is shaping up to be a time when marketers go on the offense.” Read on to understand the latest threats to brand safety, and see how advertisers are protecting their brands. 

Marketers Could Reshuffle Priorities as Emerging Tech Hype Shifts [:03] 

2022 may have started off as a year of shiny objects in emerging tech, but 2023 will take a more practical approach. Which of these latest tech trends have staying power and which are on the backburner (for now)? This piece separates the hype from reality.   

Basis Technologies’ 2023 Trends Hub

Did someone order an entire buffet of 2023 trends content? No? Well, then it’s on the house! This page is your one-stop shop for everything 2023—from our trends report and webinar to a host of industry-specific rundowns. 

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