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Scout: Cannes Lions Takeaways, Recession Advertising, and More in This Week’s Digest of Top Digital Marketing Content

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to. Here’s what to read from the week of 6/23/22 – 6/30/22 to stay ahead of the curve: 

Listen Up! Here’s What the Podcast Boom Means for Marketers. [:07] 

Did you hear? In the U.S. alone, audio garners upwards of 31% of all media activity—but ad spend is at an underwhelming 8.8%! Podcasts specifically are on the rise and come with many advertising benefits—here’s what marketers should know. 

Roe V. Wade Decision to Change the Way Marketers Advertise [:03] 

How will the overturning of Roe v. Wade impact the marketing world? While it’s too soon to know for sure, some marketing experts are weighing in with predictions related to keyword and media bidding, political advertising, and more. 

Should Brands Keep Advertising Through a Recession? [:04] 

Amidst economic upheaval and uncertainty, marketers might be wondering how to navigate their ad budgets—time to slash them? Double down? Go dark? Abandon all hope?!? Here, experts share why brands should keep advertising, even if they adjust their targeting or messaging strategies. 

13 Cannes Lions Takeaways, From Diversity to Web3 and Netflix [:10] 

Megan Thee Stallion, Paris Hilton, and Issa Rae all graced stages at the Cannes Lions International Festival of Creativity, infusing some necessary fun into serious panel discussions about web3, a possible recession, diversity, and climate change. 

Netflix in a Race Against Time With Advertising [:03] 

Netflix was another big topic at Cannes Lions—specifically, their efforts to launch an ad supported tier. The streaming giant is reportedly considering partnering with an established media company to get those capabilities off the ground rather than buying a platform of its own…at least in the short term. 

Advertising’s New CPM: Carbon Prevention Media [:01] 

Wait, we’ve got one more Cannes Lions theme to talk about! Beyond the Greenpeace protesters, two panels—both linked in this article—tackled how marketers and agencies can avoid greenwashing and take concrete steps to reduce their carbon footprints. 

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