Sep 8 2022 Ryan Manchee Blog Industry News Scout: Adtech Ins and Outs, Ranking Channel Perceptions, and More in This Week’s Digest of Top Digital Marketing Content Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Here’s what to read from the week of 9/2/22 – 9/8/22 to stay ahead of the curve: The Definitive Guide to What’s In and Out in Ad Tech in 2022 [:03] It’s NY fashion week in the US, which presents the perfect opportunity to get wise on what’s in vogue. Make sense of what’s in and what’s out in adtech with this handy guide from Digiday—just make sure you’re not wearing white while perusing, because Labor Day has come and gone… Amazon Ads Top Engagement Ranking, but TikTok Holds Innovation Crown [:03] Marketing Dive lays out the juiciest nuggets from Kantar’s latest Media Reactions report, which ranks channel perceptions among consumers and marketers. This year, Amazon claimed the number one spot, knocking TikTok to number two, followed by Spotify. Also of interest: For the third year in a row, consumers reported favoring “real world” marketing over metaverse messaging. Why Audio is Digital Advertising’s Fastest Growing Category [:08] Speaking of Spotify, the digital audio category in general is booming so hard you might want to buy some earplugs. Here’s a look at the channel’s rise in consumption and spend, as well as what makes the format so unique. How Companies Can Be Proactive—Not Reactive—on Social Issues [:06] Now more than ever before, consumers expect brands to take a stance on social issues. The imperative to know when and how to respond has been a major theme at conferences like SXSW this year, but for many brands, best practices remain murky. Here, DEI consultant Lily Zheng clears the waters. Netflix to Launch Cheaper Ad-Supported Subscription Tier in November [:03] Love a good brawl? Then you won’t want to miss Netflix’s latest swing at Disney+: The OG OTT giant has reportedly bumped up the launch of their ad-supported tier to November to get ahead of Disney+’s planned launch in December. PS: If you’re looking for a roundup of all the latest news surrounding Netflix’s launch, Marketing Brew has got you covered. — Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter!