Scout: Ads on Netflix, Getting Personalization Right, and More in This Week’s Digest of Top Digital Marketing Content

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to. Here’s what to read from the week of 5/5/22 – 5/12/22 to stay ahead of the curve: 

Netflix Tells Employees Ads May Come by the End of 2022 [:03] 

Well, that was qwickster…err, quick: just a few weeks after revealing plans to finally introduce ads on the platform, Netflix reportedly told employees that a lower-priced, ad-supported subscription tier could debut as soon as Q4 of this year. Quite the gift for video advertisers this holiday season! 

Apple Is Planning To Shake Up Its Massive Services Business To Push Further Into Streaming and Advertising [:03] 

Apple is reportedly considering a major restructuring of its services division to focus more heavily on advertising. But with this development coming less than a year after Apple’s industry-rattling App Tracking Transparency framework in iOS, we’ll likely hear plenty of skepticism (and, perhaps, lobbying) from the folks over at Meta and Alphabet… 

How Will Marketers Curb Their Third-Party Cookie Cravings? [:01] 

Marketers are exploring alternative strategies and homing in on first-party data sources as they seek to target consumers sans third-party cookies. The sources that marketers find most valuable, according to eMarketer? Customer purchase history and social media profiles. 

Creating Personalized Customer Experiences with Advertising Automation [:04] 

Consumers have come to expect personalization from businesses of all sizes—and that’s a tall order for advertisers in today’s complex media landscape. Fortunately, there is one existing solution that affords media buyers the time and agility they need to get personalization right: automation. 

US Podcast Ad Revenue To Reach $2 Billion in 2022 and Top $4 Billion by 2024, Study Says [:03] 

Hey, would you mind turning down your podcast for a second? Just wanted to let you know that advertising on the medium is projected to explode in the next two years—rising from around $2 billion in 2022 to a remarkable $4 billion by 2024. Sounds pretty good, right? 

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