Jun 7 2012 Basis Team Blog Industry News In scare for newspapers, digital ad growth stalls (Reuters) – As more newspapers cut back on print to reduce costs and focus on their websites, a troubling trend has emerged: online advertising sales are stalling. In the first quarter, digital advertising revenue at newspapers rose just 1 percent from a year ago, the fifth consecutive quarter that growth has declined, according to the Newspaper Association of America, a trade organization. A flood of excess advertising space, the rise of electronic advertising exchanges that sell ads at cut-rate prices, and the weak U.S. economy are all contributing to the slowdown, publishing executives and observers say. For an industry savaged by the erosion of print advertising dollars, significantly boosting digital revenue is necessary for survival. Read more from Jennifer Saba at Reuters.
Jan 31 2023 Blog Search and Social Innovations List [January 2023] LinkedIn's plans, PPC trends, CES, ChatGPT, and more feature in this month's list of search and social ...Read More
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More