Jan 21 2016 Anthony Loredo Blog Programmatic Industry News Publishers’ New Lifeblood in the Age of Programmatic Ad Buying There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad buying is devaluing and commoditizing our lifeblood (our owned and operated inventory). As a result, some people are compromising user experience by piling on more ads and artificially inflating traffic numbers — hoping to boost their financial performances. Read more on ProgrammaticAdvertising.org
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More
Jan 24 2023 Blog Everything You Need to Know About Programmatic Guaranteed What is programmatic guaranteed? How does it differ from other buying methods? And most importantly, what ...Read More