Jan 21 2016 Anthony Loredo Blog Programmatic Industry News Publishers’ New Lifeblood in the Age of Programmatic Ad Buying There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad buying is devaluing and commoditizing our lifeblood (our owned and operated inventory). As a result, some people are compromising user experience by piling on more ads and artificially inflating traffic numbers — hoping to boost their financial performances. Read more on ProgrammaticAdvertising.org
May 20 2022 Blog Digital Advertising Regulation in 2022: What Marketers Need to Know It’s been a busy year for digital advertising industry regulators. How will the latest legislation ...Read More
May 9 2022 Blog Creating Personalized Customer Experiences with Advertising Automation Explore how you can leverage advertising automation to create real connections with audiences by meeting ...Read More
Apr 15 2022 Blog What is Responsible Advertising? Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and ...Read More