Feb 24 2015 Garrett McClure Blog Industry News PUBLISHER NEWS: INDUSTRY INSIGHTS Defining and Measuring Mobile in 2015 As mobile advertising becomes increasingly popular, marketers are trying to define what makes an ad truly mobile. In fact, 97% of marketers agree that smartphone and tablet in-app ads are mobile, but treatment of ad revenue is more contentious when it comes to in-browser ads on these devices. eMarketer expects mobile ad spending in the U.S. to reach $28.48 billion in 2015. Learn more about the mobile ad spending landscape here. Rethinking Premium Inventory and Programmatic Platforms Eric Picard, vice president of strategic partnerships at MediaMath, offers his perspective on programmatic buying and premium inventory in a new column in AdExchanger’s Data-Driven Thinking blog. Programmatic buying platforms have historically been tied to open exchange inventory, but recently they have been used to buy across private RTB marketplaces with premium inventory that better suits the goals of advertisers. Find out how programmatic changes the way advertisers’ value inventory here.
Jan 31 2023 Blog Search and Social Innovations List [January 2023] LinkedIn's plans, PPC trends, CES, ChatGPT, and more feature in this month's list of search and social ...Read More
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More