Apr 2 2015 John Hyland Blog Industry News PUBLISHER NEWS: INDUSTRY INSIGHTS Small Business Leaders Move Towards Mobile A recent eMarketer survey found that many small businesses haven’t invested in a mobile solution or app to help run their business. Over half of the businesses surveyed plan to focus on a mobile strategy within the next year, leading to more mobile opportunities for marketers. Get the full story here. Programmatic Demand on the Rise By 2018, real-time bidding will make up over 33% of digital ad spend, accounting for over $18 billion of the industry. Prices for programmatic ads are trending upwards across all platforms, as competition for programmatic inventory increases. Check out the future of programmatic buying here.