Apr 2 2015 John Hyland Blog Industry News PUBLISHER NEWS: INDUSTRY INSIGHTS Small Business Leaders Move Towards Mobile A recent eMarketer survey found that many small businesses haven’t invested in a mobile solution or app to help run their business. Over half of the businesses surveyed plan to focus on a mobile strategy within the next year, leading to more mobile opportunities for marketers. Get the full story here. Programmatic Demand on the Rise By 2018, real-time bidding will make up over 33% of digital ad spend, accounting for over $18 billion of the industry. Prices for programmatic ads are trending upwards across all platforms, as competition for programmatic inventory increases. Check out the future of programmatic buying here.
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 26 2023 Blog Scout: Justice Department Sues Google, Media Agencies Leverage AI, and More in This Week’s Digest of Top Digital Marketing Content Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.Read More
Jan 12 2023 Blog Scout: CES Highlights, 2023 Trends to Know, and More in This Week’s Digest of Top Digital Marketing Content The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital ...Read More