May 1 2015 John Hyland Blog Industry News Publisher News: Industry Insights South by Southwest Interactive Recap For publishers trying to understand the frenzied and changing digital media landscape, take a look at three sessions from SXSW Interactive that completely nailed it. Hint: lots of branded content. Featured insights are from executives at Thrillist Media Group, Mashable, Refinery 29, AdAge, and BuzzFeed. Catch up on #SXSW with this article. Millennials Go Mobile A recent survey cited by eMarketer found that Millennials are nearly twice as likely to use a smartphone while car shopping as Gen Xers. Around 80% of Millennials will use a mobile device for at least one stage of the car buying process, leading to big mobile opportunities for marketers! Follow the trend here. The Future-Proof Salesperson Peter Spande, CRO of Business Insider, gives his best advice on becoming a “future-proof” salesperson in the rapidly changing media and advertising industry. Get insight on the challenges today’s sellers face, as well as the broad skills that can help sellers be successful in the digital world. Pick up some tips here!