Publisher News: Industry Insights

Programmatic Transforms Local Marketing
One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, as managing hundreds of localized campaigns can be an overwhelming task. However, with the emergence of programmatic technology, marketers are now able to streamline the campaign planning, deployment, reporting, and optimization processes via a centralized platform. This allows marketers to run more efficient and effective campaigns. Find out more>>

Programmatic Video Ad Spend Soaring
Programmatic digital video ad spending in the U.S. has skyrocketed in the past year, increasing by over 212% in 2015, with three-quarters of all marketers in the U.S. and the UK putting some of their digital video budgets towards programmatic buys. More significantly, eMarketer found that 70% of marketers surveyed are shifting budget from traditional TV buys to programmatic digital video. Follow the trend>>

Capitalizing on Publisher Data
A recent AdExchanger article explored how publishing giants such as Condé Nast, Meredith and Hearst are leveraging their first-party data to win programmatic budgets from advertisers. At Centro we are also seeing local and regional publishers monetize first-party data! Though a slightly different approach from what is outlined in the AdExchanger article, our partners are utilizing existing DMP relationships and/or retargeting techniques to bring true audience extension to their advertisers. For additional details reach out to your Centro contact. Dive in deeper here>>