Aug 9 2016 Anthony Loredo Blog Strategy Sell Local: The Digital Ad Budgets Publishers Are Overlooking Most national magazines, newspapers, and websites don’t have the sales resources to connect with regional advertisers. Instead, they focus on national campaigns that drive the most revenue per campaign. While national publishers are aware that local ad dollars are available, it makes sense that they don’t pursue them based on staffing limitations. Read more from Centro’s Jesse Cozart in Publishing Executive.
Jan 30 2023 Blog 3 Strategies to Help Tech Marketing Teams Weather Unpredictability Tech advertisers today face an unpredictable and challenging landscape. Here, we explore key strategies ...Read More
Jan 27 2023 Blog The Impact of CPRA on Digital Advertising and Consumer Privacy Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic ...Read More
Jan 18 2023 Blog For Healthcare Marketers, Building Customer Relationships Is Crucial Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to ...Read More